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Welcome
to
Bldg Bloc

"From concept development to post-production, we work closely with our clients to ensure that their message is communicated effectively and authentically"

Stages of video production

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Pre-Production

  • Concept Development: This is where the initial idea for the project is formed. It involves brainstorming concepts, creating storyboards, and developing the overall vision.

  • Scriptwriting: If the project requires a script, this phase involves writing or refining the screenplay, dialogue, or narration.

  • Casting: For projects involving actors or presenters, casting involves selecting the right talent for the roles.

  • Location Scouting: Finding suitable filming locations that match the requirements of the project.

  • Production Planning: Planning logistical aspects such as scheduling, budgeting, and acquiring necessary permits or permissions.

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Production

  • Filming/Shooting: This is the phase where the actual recording of footage takes place. It involves setting up equipment, directing talent, and capturing scenes according to the script or storyboard.

  • Audio Capture: Recording sound effects, dialogue, and any other audio elements needed for the project.

  • Set Design and Construction: If applicable, creating and arranging sets to match the desired aesthetic or setting.

  • Lighting: Setting up and adjusting lighting to achieve the desired mood and look for each scene.

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Post-Production

  • Editing: Compiling and arranging footage, adding transitions, visual effects, and graphics, and refining the overall visual storytelling.

  • Sound Editing/Mixing: Adjusting audio levels, adding music, sound effects, and any necessary voiceovers.

  • Color Grading: Enhancing and adjusting the color and tone of the footage to achieve a cohesive visual style.

  • Visual Effects (VFX): Adding computer-generated imagery (CGI), motion graphics, or other visual effects to enhance or create elements within the footage.

  • Titling and Graphics: Creating and integrating titles, credits, and any on-screen text or graphics.

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Distribution & Delivery

  • Formatting: Preparing the final video in the appropriate format for its intended distribution platform(s), such as television, cinema, online streaming, or social media.

  • Duplication/Replication: Making copies of the final video for distribution, if necessary.

  • Distribution Strategy: Planning how and where the video will be released and promoted to reach its target audience effectively.

  • Feedback and Evaluation: Collecting feedback from stakeholders and audiences to assess the success of the project and inform future productions.

 About me

Reid Morrison Director of Photography in San Diego California

My name is Reid Morrison and I am passionate about creating and sharing the beauty and splendor in our world.

Everything we see in media highlights the negative side of society, but I want to share the spectacular that we walk past every day.

I developed the name BLDG BLOC around the idea of creating a community of creatives and small businesses who can collaborate to build on each others shoulders, supporting and challenging each of us to continue striving for excellence.

I have been equipped for this from a young age, growing up between my grandpa who sees everything through the lens of a camera, and my dad who started his own creative business while working full-time as an engineer. 

I am excited to see how we can work together and create a project that surpasses both of our expectations, whether it be personal, professional, or a passion project.

Let's work together

Thanks for reaching out!

© 2025 by BLDG BLOC Media. 

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